A few weeks ago I spent my weekend at Optrafair one of the UK’s biggest trade fairs for opticians which took place at the NEC in Birmingham. It’s a good opportunity to look at the most up to date equipment and to look at current trends in frame designs. After some deliberation I decided that there were three collections that would complement our existing frames ranges.
Green – ecologically sound frames
Thomas Trauth from Germany has developed the Green collection with a focus on sustainable production through innovative design. The Green collection is environmentally responsible in every step from its origination, because
- It consumes less material than conventional frame designs.
- Requires the fewer production steps.
- Is the first eyewear designed to minimize carbon footprint.
- Releases no toxic materials during production.
The frame front and temples are cut from single sheet of beta-titanium which is super lightweight, tough and flexible and incorporates a screwless hinge. The frame finish is applied by ion plating to give a tough, scratch resistant finish and colour that will never fade.
David Green Eyewear
In a world of mass production, duplication and replication, David Green is decidedly different. Inspired by the uniqueness of nature, and designed in Cape Town, every creation is a one-off; no two frames are the same. For those who desire design that echoes their individuality, David Green creates eyewear as unique as nature herself. Each piece of hand crafted eyewear contains a unique fingerprint created by the incorporation of a fallen leaf within the natural cotton based acetate.
Big and Tall
At Optrafair I also secured a capsule collection of gentlemen’s frames specifically for those requiring longer sides or a wider bridge fit. At Jacksons we know that people come in all different shapes and sizes and we specifically look out for collections like this.