We strive for
excellence in

SW & C Jackson is an independent optometry
practice established since 1988. We provide
professional eye care and quality eyewear
from around the world.

Could we be the right
opticians for you?

Are you in need of not just styling advice but also professional expertise regarding lens design?

Are you looking for a friendly optician who will give you premium eyecare with the most up to date equipment in a safe and caring environment?

Welcome SW & C Jackson Opticians. You’ve just taken the first step to finding the right opticians for you.


We stock over 1000 frames from around the world to make sure we can find the right frame to perfectly suit our patients faces.


The spectacle lens is the heart of a pair of glasses. It is here that light is focussed on the retina to give clear vision.

Eye Examinations

Our bespoke Enhanced Eye Health Examinations are tailored to your individual needs.


Many thanks to everyone at SW&C Jackson. They are the most professional and friendly opticians that I have visited, Particularly impressed by the care and attention taken during my detailed eye test, and the excellent advice in providing my new glasses – perfect!

Mike Hoppo

An excellent, professional and efficient service, while at the same time being personal, thorough and unhurried.

Peter Shea

This, in my opinion, is an excellent opticians with first class service and very friendly and experienced staff.

I would highly recommend this opticians to anyone who cares to ask.

Peter Wright

As a small independent optician I found the staff very professional the whole experience was excellent from the eye test to the choice of glasses A much better experience and care than the bigger high street chains. I would highly recommend Jackson’s Opticians

Simon Hall

This is a practice with experienced and friendly staff who go out of their way to help and I would recommend it to anyone looking for an Opticians

Roger Stanton

Having struggled with varifocals from large high street chains in the past I now visit Jacksons for a more bespoke, personalised service which is exactly what I get. Very friendly with a high level of service.

Ashley Weaver

A niche market for those who value a personal service over the mass market of some well advertised “High Street” opticians.

They provide a wide range glasses and lenses as well as contact lens. A welcoming staff who go that extra mile to support the optometrist.

Great to find a “traditional” optician in this day of speed over quality. A real find.

Alan Breadon

I have recently been provided with a set of glasses and sun glasses by Jacksons. They had a great offer on on lenses, too good to miss out on.
Im so glad I took it up as the sun glasses with prescription lenses have
been invaluable.

Their service is excellent. Attentive, considered and professional.

Fiona Massey

We have been looked after by Helen and her team for many years. Unlike national chain opticians Jackson’s service is personal offering privacy in a quiet setting, the healthcare element second to none and now offering an expanded selection of frames. Patient care comes first unlike previous experience in larger opticians where selling can be the priority.

Peter Gerrard

I purchased a pair of new glasses a few months ago from Jacksons Opticians, a spring in part of the frame broke unexpectedly, I returned these and was subsequently looked after brilliantly, the team were really helpful and sent the Frame back to the manufacturer and replaced without hesitation. It is lovely to receive such great service from a small friendly independent local company.

Kevin Edge

Very nice people with a friendly yet ultra professional approach. Not afraid of investing in new equipment. Five star all the way.

John Fielding

Can’t thank the staff at Jackson opticians enough. My new glasses are light weight, no pressure on my nose and ears at all! Plus due to the lenses being coated on both sides no more mascara smears or constant glasses cleaning during the day! Love them.

Nicola Breadon

Brilliant opticians in Nantwich. Went the extra mile when I registered as I had only just moved to Nantwich and broke my glasses. The service from start to finish was brilliant with a thank you card and phone call asking if everything is ok with the glasses

Douglas Thomson

Excellent service. Thorough eye sight test and glasses came with in a week for me to wear. Thank you.

Keith Williams

Staff are wonderful. Very helpful in helping me choose a lovely frame, a very daunting task for a contact lens wearer. Always on hand if i have a problem, always great service. Thanks everyone.

Chris Povey

A lovely atmosphere and so helpful too. Very friendly, patient, supportive and understanding.

Thank you

Margaret Sutton

Flexible payment options

We can let you spread the payments for your glasses over 10 months with no extra cost so you can get the glasses the glasses you want without compromise or delay.

No Fees

Put down a 50% deposit and spread the rest of your payments over or up to 10 months.

Quick & Easy

Just tell a team member when you order your glasses that you would like to divide your payments. There is no credit check so it will not affect your credit score.

new eyewear

Get stylish niche eyewear for as little as £30 per month (based on an initial purchase price of £600)

60 day “Love Your
Glasses” Guarantee

If you find that the fit of your new frame is uncomfortable or if you have discomfort with the lenses within 60 days of collecting your new glasses, you can choose an alternative frame and/or lenses – at no charge.

60 day “Love Your
Glasses” Guarantee

If you find that the fit of your new frame is uncomfortable or if you have discomfort with the lenses within 60 days of collecting your new glasses, you can choose an alternative frame and/or lenses – at no charge.