We are now open for Routine Eyecare. Welcome back!

We are now open to help everybody with their eyecare needs.

Whether you have noticed a change in your vision or you would just like to update your eyewear you can now book an appointment with us. For your safety, the practice is working with a locked front door with only one patient in the practice at a time. We are practising additional sanitisation measures and all staff are using appropriate PPE. For more information on the changes we have made in order to keep everybody safe click here.

Call 01270 625889 to arrange an appointment.


Could we the right opticians for you?

Do you struggle to find the right glasses for you? Glasses that feel comfortable and reflect your personality?

Are you in need of not just styling advice but also professional expertise regarding lens design?

Are you looking for a friendly optician who will give you premium eyecare with the most up to date equipment in a safe and caring environment?

Welcome SW & C Jackson Opticians. You’ve just taken the first step to finding the right glasses for you. 

Three reasons why you should consider us:

  1. Professional expertise –We strive for excellence in eyecare –  your vision and peace of mind are at the centre of what we do. The practice has invested in the latest diagnostic technology including Optical Coherence Tomography (OCT) and we are passionate about dispensing the best of modern lens design.
  2.  Niche eyewear – we want you to look good and feel great in your eyewear! We specialise in lightweight and rimless eyewear  – frames that will flatter and express your personality without being heavy and uncomfortable.
  3.  Personal Service –  After a thorough and unhurried eye examination, our dispensing team will advise you on the best choice of frames and lenses uniquely for you by taking you through an Eyewear Styling Consultation. This is the smarter way to choose your new glasses.

It’s easy to take the first step – call us or click here to book an eye examination online. 

At SW & C Jackson Opticians we give our customers a 60 day “Love Your Glasses” Comfort Guarantee

If you find that the fit of your new frame is uncomfortable or if you have discomfort with the lenses within 60 days of collecting your new glasses, you can choose an alternative frame and/or lenses  –   at no charge.


The Eyewear Styling Consultation

Are you looking for new glasses but haven’t found the right pair yet? Let us help you

Our unique Eyewear Styling consultation makes choosing new glasses an effortless and enjoyable experience.

Every day, we help patients to find glasses that look good and feel great. Find out more about our Eyewear Styling consultation here


Virtual styling consultations

In these strange times, coming in to practice to choose glasses can be difficult so we have introduced the Virtual Styling Consultation – home shopping for your glasses with a twist!

 Further details are here.




We understand how frustrating choosing glasses can be so we stock over 900 frames selected from the best collections from around the world.

Eye Examinations

Our bespoke Enhanced Eye Health Examinations are tailored to your individual needs.


We are proud to work with Essilor Lenses, manufacturers of the original Varilux varifocals.

Optical Coherence Tomography

OCT  creates a 3D image of your retina. This is the most up to date hospital technology.


Flexible payment options with no extra cost

We can let you spread the payments for your glasses over 12 months with no extra cost so you can get the glasses the glasses you want without compromise or delay. Find out more here.




At SW & C Jackson Opticians our patients first – but don’t just take our word for it. Here is what people are saying about us.


Customer Testimonials

Many thanks to everyone at SW&C Jackson. They are the most professional and friendly opticians that I have visited, Particularly impressed by the care and attention taken during my detailed eye test, and the excellent advice in providing my new glasses – perfect!

Mike Hoppo

An excellent, professional and efficient service, while at the same time being personal, thorough and unhurried.

Peter Shea

This, in my opinion, is an excellent opticians with first class service and very friendly and experienced staff.

I would highly recommend this opticians to anyone who cares to ask.

Peter Wright

As a small independent optician I found the staff very professional the whole experience was excellent from the eye test to the choice of glasses A much better experience and care than the bigger high street chains. I would highly recommend Jackson’s Opticians

Simon Hall

This is a practice with experienced and friendly staff who go out of their way to help and I would recommend it to anyone looking for an Opticians

Roger Stanton

Having struggled with varifocals from large high street chains in the past I now visit Jacksons for a more bespoke, personalised service which is exactly what I get. Very friendly with a high level of service.

Ashley Weaver

A niche market for those who value a personal service over the mass market of some well advertised “High Street” opticians.

They provide a wide range glasses and lenses as well as contact lens. A welcoming staff who go that extra mile to support the optometrist.

Great to find a “traditional” optician in this day of speed over quality. A real find.

Alan Breadon

I have recently been provided with a set of glasses and sun glasses by Jacksons. They had a great offer on on lenses, too good to miss out on. Im so glad I took it up as the sun glasses with prescription lenses have been invaluable.

Their service is excellent. Attentive, considered and professional.

Fiona Massey

We have been looked after by Helen and her team for many years. Unlike national chain opticians Jackson’s service is personal offering privacy in a quiet setting, the healthcare element second to none and now offering an expanded selection of frames. Patient care comes first unlike previous experience in larger opticians where selling can be the priority.

Peter Gerrard

I purchased a pair of new glasses a few months ago from Jacksons Opticians, a spring in part of the frame broke unexpectedly, I returned these and was subsequently looked after brilliantly, the team were really helpful and sent the Frame back to the manufacturer and replaced without hesitation. It is lovely to receive such great service from a small friendly independent local company.

Kevin Edge

Very nice people with a friendly yet ultra professional approach. Not afraid of investing in new equipment. Five star all the way.

John Fielding

Can’t thank the staff at Jackson opticians enough. My new glasses are light weight, no pressure on my nose and ears at all! Plus due to the lenses being coated on both sides no more mascara smears or constant glasses cleaning during the day! Love them.

Nicola Breadon

Brilliant opticians in Nantwich. Went the extra mile when I registered as I had only just moved to Nantwich and broke my glasses. The service from start to finish was brilliant with a thank you card and phone call asking if everything is ok with the glasses

Douglas Thomson

Excellent service. Thorough eye sight test and glasses came with in a week for me to wear. Thank you.

Keith Williams

Staff are wonderful. Very helpful in helping me choose a lovely frame, a very daunting task for a contact lens wearer. Always on hand if i have a problem, always great service. Thanks everyone.

Chris Povey

A lovely atmosphere and so helpful too. Very friendly, patient, supportive and understanding.

Thank you

Margaret Sutton

If you are looking for new glasses, don't do anything until you have read FREE guide to choosing eyewear.

Our guide to choosing glasses is filled with insider information that will help you avoid common eyewear buying mistakes that we have seen so many times over the years. Download your FREE copy here.


SW & C Jackson Opticians are proud members of


Jacksons Opticians Nantwich

Jacksons Opticians Nantwich logo

Jacksons Opticians Nantwich Association of Optometrists logo