Helping people feel good in glasses

Have you ever ordered glasses and realised on collection that they’re just not you?

You wanted to feel stylish and confident, but instead you walked out wondering if you’d made a mistake.

Perhaps they looked fine on the shelf — but once you put them on, something felt off.
They didn’t reflect your personality or the look you were hoping for.

It’s frustrating, and you’re not alone. Many people end up with glasses that technically work but don’t make them feel like themselves.

“When your glasses don’t feel like you, your confidence fades every time you put them on.”

We understand. Everyone deserves to love how they look in their glasses.
At Jacksons, we know that eyewear is personal — it’s how the world sees you and how you see yourself.
We’ve helped thousands of people rediscover their confidence through eyewear that flatters, fits, and feels right.

We’ve seen the uncertainty — and we’ve designed a better way.

We begin by listening — your hopes, what “feels like you”, and any past frustrations.

Then we guide you through a calm, curated process:

• Personal styling session: colour and face‑shape guidance with independent frames chosen for craftsmanship and individuality.
• Clear, tailored recommendations: lens designs and coatings explained in plain English, so you can choose confidently — no rush, no pressure.
• Precision fitting & comfort: exacting measurements with and careful adjustments to bridge, pads and temple geometry.

We take the time to understand you first — to ensure your glasses look right, sit right, and feel right.

When you see yourself in the right frames, something shifts.
You stop hiding behind your glasses and start expressing yourself with them.
You hold your head higher. People notice — and they say so.

You don’t just see better — you look and feel better too.

You walk out of Jacksons with glasses that fit, flatter, and define you — eyewear that’s an effortless extension of your personality.
And our lifelong care ensures they always look as good as you do.

The end result? Clarity, confidence, and eyewear you truly love.

Six Reasons why we could be the best Opticians for you

Expert Clinical Care

With decades of experience and a commitment to continual learning, our team blends heritage with innovation.
Our practice is equipped with advanced diagnostic technology, allowing us to care for your eye health and vision with precision and confidence.
You can enjoy complete peace of mind — and eyewear that looks and feels exceptional.

Outstanding Independent Eyewear

If you’re looking for something different from high street opticians, this is the place for you. We travel the world to source the finest frames from independent eyewear designers who create niche, exclusive collections.

Each pair of designer glasses is chosen for its quality, craftsmanship, and individuality—helping you stand out with eyewear as unique as you are.

Our Effortless Eyewear Experience

Choosing glasses can feel overwhelming—but there is an easier way than trying on random frames.

Our Eyewear Styling Consultation in Nantwich is designed to make the process enjoyable and stress-free. We’ll guide you through shapes, colours, and styles that suit you, saving time and giving you confidence in your choice.

All in a relaxed, no-pressure environment.

Problem solving experts

No two faces are the same. We have years of training and experience to help us show all the eyewear possibilities to suit your prescription, face shape and budget.

Easy Payment Options

We know your new glasses are an investment you’ll wear every day.

That’s why we offer simple, flexible payment plans. Pay a deposit, then spread the balance over 10 months—with no interest and no credit checks.

Our 60 day Glasses Guarantee

We want you to feel completely confident in your new glasses.

That’s why we offer our Love Your Glasses Comfort Guarantee: if, within 60 days, your frames or lenses don’t feel right, you can choose an alternative pair at no extra cost.

It means you can try designer and independent eyewear with complete peace of mind.

Book Your Free Eyewear Styling Consultation.

Let us help you choose your next piece of eyewear.

We’ll spend around 45 minutes with you, discussing your vision needs, personal style, and trying on frames together. Hopefully we’ll find your perfect eyewear solution, but if not, there’s no pressure and no charge—just helpful, professional guidance.

Styling Consultations are by appointment only to ensure we have time dedicated just for you. Please use the form below to request your free consultation.